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Tsmedia Has Selected Broadsign International Llc's Cloud-Based Digital Signage Software

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Core Tip: The largest operator of digital out-of-home displays in Slovenia, TSmedia, has selected BroadSign International LLC's cloud-based digital signage software to power its new class of technological

The largest operator of digital out-of-home displays in Slovenia, TSmedia, has selected BroadSign International LLC's cloud-based digital signage software to power its new class of technologically advanced LED displays, called "Digital Giants."

Seven digital billboards ranging from 13 to 55 square meters (140 to 592 square feet) in size were activated in May 2014 and complement TSmedia's preexisting displays in shopping malls, post offices and gas stations. Located in prominent positions along Ljubljana's main crossroads, the city center and its biggest shopping mall, Digital Giants have rapidly been gaining popularity among advertisers and are viewed as the next "big" thing in Slovenian advertising.

TSmedia plans to expand the Digital Giants network to new locations in Ljubljana and across Slovenia.

"BroadSign was selected to power our new and advanced network of digital screens due to the significant importance we place on viewer-targeting, consumer engagement and high accountability," said Toma Pernovek, CEO at TSmedia, Ljubljana, Slovenia. "We are always working hard to offer our advertisers the latest and most efficient advertising platforms. The capabilities of BroadSign's robust software align with TSmedia's needs and will help meet our advertising objectives."

The entire TSmedia network of outdoor digital displays reaches almost 90 percent of Slovenia's population and guarantees advertisers extensive reach, visibility and successful campaign performance.

"BroadSign has developed a reputation for providing trusted and high quality performance to the biggest screens in the world, from Las Vegas' Harmon Corner to London's Waterloo Motion. As such, we are proud to add TSmedia, leading DOOH network of its nation, to this list of renowned locations and premium displays," said Skip Beloff, vice president of sales at BroadSign.

 
 
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